Connect Omniboost with MailChimp by importing all of your Stayntouch customers daily into MailChimp, which offers full integration and mapping solutions for all your MailChimp connections.
About:
MailChimp helps you managing mailing lists and creating email marketing campaigns to send to customers. MailChimp is an e-mail marketing software platform which gives you a number of easy options for designing, sending, and saving templates for your e-mails. Integrate your MailChimp account with Stayntouch to automatically add contacts to your mailing list.
Website:
Type of integration:
API for realtime data transfer. Customer data transfer between Stayntouch and MailChimp on a daily basis.
Supported features:
Daily list of customers directly inserted from your Stayntouch environment into MailChimp
C mapping available in Omniboost SaaS
Easy setup via API integration between Omniboost and MailChimp
What does the integration do?
Our integration pulls all new guest profiles from Stayntouch on a daily basis and sends them directly to MailChimp. This means all new guests are automatically added to your MailChimp audience without any manual work.
When a guest makes a reservation, they must confirm whether they want to receive marketing emails. Stayntouch stores this in the guest profile. Our integration checks this setting and only pushes guests to MailChimp if “Receive marketing email” is enabled. This way, only guests who have given consent will appear in your MailChimp audience.
By using Omniboost in combination with MailChimp you will save time and, more importantly, improve the customer data quality.
Please note: Only customer profiles with the option “send marketing emails” enabled will be added to your Mailchimp environment. Also, email address in the profile of the guest in Stayntouch is required. Our integration will not pull contacts that have no email address assigned.
Below are the fields we are able to sent over from your Stayntouch environment towards MailChimp:
First name: John
Last name: Appleseed
Address: Avenue 52
Phone number: +31 6 000 000 00
Nationality: Dutch
Birthdate: 1999-06-07
Arrival date: 2026-01-18T10:04:18+07:00
Departure date: 2026-01-19T11:00:00+07:00
Room type: Suite
(How these data are mapped from Stayntouch to MailChimp, can be found at the end of this page.)
Want to connected?
Contact our integrations team and get on-boarded in no-time! Looking for custom MailChimp development? Our support team is happy to assist!
Want to take it even a step further? Omniboost offers Data Driven Intelligence by breaking down your existing (financial) data silos. With Omniboost you will take full advantage of all your customer data(sets).
To give example mappings for MailChimp / Stayntouch merge fields:
FirstName -> FNAME
LastName -> LNAME
Address.AddressLine1 -> ADDRESS
MobilePhone -> TELEPHONE
Nationality -> NATIONALITY
Birthday -> BIRTHDATE
Reservation.ArrivalDate -> ARRIVAL_DATE
Reservation.DepartureDate -> DEPARTURE_DATE
Reservation.Room.RoomType.Name -> ROOM_TYPE
Reservation.StayDates[0].Rate.Code -> RATE_CODE
Getting started
Please contact your Stayntouch representative to request the integration between Stayntouch and Mailchimp.
Pricing
The Stayntouch to Mailchimp integration is priced at €30 / £30 / $35 per connection per month and is invoiced annually.
The price is per connection, not per property. If all your properties sit in the same Stayntouch environment and sync to the same Mailchimp account, you pay for a single connection regardless of how many buildings are included. If you operate multiple Stayntouch environments or multiple Mailchimp accounts, each additional pairing counts as a separate connection.
FAQ's
Q: “How does the integration handle guests who subscribed via website forms or other external sources?”
A: Not, the integration between Stayntouch and Mailchimp only works with contact and reservation data from Stayntouch.
Q: “How does the integration handle guests who previously subscribed but forget to enable “Receive marketing email” during a later booking?”
A: The integration will always update a profile in Mailchimp with the latest data available in Stayntouch to prevent duplicates and to keep the data up to date and correct.
Q: "What is the maximum number of fields you can sync between Stayntouch & Mailchimp"
A: Mailchimp allows a maximum of 30 fields per audience. Please note that the standard field ‘email’ is also included in these 30 fields.
Q: "Would the Mailchimp integration allow me to email guests who book specific rooms on specific dates?"
A: Yes. The integration sends new guest profiles to Mailchimp, including the Room/Unit, Arrival date, and Departure date, so you can build Mailchimp segments and campaigns based on these fields.
Q: "Is a Mailchimp subscription required?"
A: Yes, you will need an active Mailchimp subscription to activate the Stayntouch to Mailchimp integration.